In 1986, an updated version of Burton Kramer’s multi-coloured gem/exploding pizza logo was created by Hubert Tison and Robert Innes so that it would be easier to print and reproduce in other media. Blue on a field of white, or white on a dark blue background, this gem was the 5th official logo in the CBC/Radio-Canada lineup.
Along with the new blue on white gem graphic, there was a brand spanking new ident, featuring an animated arrangement of state-of-the-art computer graphics, as well. Consisting of a translucent CBC gem logo atop background fields which changed colours, depending on the time of day, the visual was accompanied by the CBC's newly synthesized five-note jingle.
Feeling nostalgic? Watch it here... right after you load up on some of this sweet CBC apparel so you can rep our Canadian broadcaster like the laid back, super chill news and entertainment connoisseur that you are!
Fun Fact: A commemorative Blue Gem postage stamp was issued in 1986 to celebrate the CBC’s 50th anniversary.