In January of 1986, an updated, one-colour version of Burton Kramer’s multi-coloured gem/exploding pizza logo was created by Hubert Tison and Robert Innes so that it would be easier to print and reproduce in other media. Blue on a field of white, or white on a dark blue background, this gem was the 5th official logo in the CBC/Radio-Canada lineup.
Along with the new blue on white gem graphic- or is it a pineapple? - there was a brand spanking new ident, featuring an arrangement of state-of-the-art computer graphics, as well. Consisting of a translucent CBC gem logo atop background fields which changed colours, depending on the time of day, the visual was accompanied by the CBC's newly synthesized five-note jingle.
Feeling nostalgic? Watch it here... right after you hook yourself up with some of this lux CBC apparel!
Fun Fact: A commemorative Blue Gem postage stamp was issued in 1986 to celebrate the CBC’s 50th anniversary.